Case Study Example | Topics and Well Written Essays - 250 words - 16

Case Study Example 4. Competitors focus on low-price broadband and phone services has been the main competitive advantage of BT’s competitors such as TalkTalk. Low cost broadband and phone service providers such as TalkTalk is a potent threat to BT’s market position that in March of 2010, TalkTalk announced a  £115 million profit before tax while BT suffered a loss for months. Being a first mover does not ensure an edge in the local market because subscribers will readily switch to low cost providers. 5. Price and technology is always a challenge for BT in international market. Low cost broadband providers and technologically advanced broadband providers put pressure on BT in local and international markets that makes it less competitive and/or erodes its market share. Being a first mover nor its size does not ensure its dominance in international market because there are also numerous players who could provide the same service (and even better) at a price that is lower than